Created by the Belgian Jean-Pierre Lutgen, end of 2006, and distributed all around the world market since 2007, the ICE-WATCH watch, international, intercultural and intergenerational, has established itself as a must have accessory to wear and offer.

As part of the entry-level segment and with multiple styles (colourful, trendy, sporty, fashion, elegant, vintage, minimalist, glamorous, urban), ICE-WATCH watches appeal to a wide audience, from the very young to the elderly, and perfectly adapt to the diversity of activities and tastes of those who wear them. 

The ICE-WATCH brand enjoys high visibility. Its collections have generated multiple product placements on the international music scene: David Guetta, The Black Eyed Peas, Katy Perry, No Doubt, Jason Derulo, Avril Lavigne, Jennifer Lopez, Robin Schulz as well as in sports circles with champions Philippe Gilbert, Marco Wittmann, Florent Manaudou, Eden Hazard. The brand also boasts a beautiful television audience thanks to the charming Belgian Tatiana Silva, who makes the rain and sunshine on TF1. 

In addition, more targeted and collector models are emerging through partnerships and prestigious co-branding with, for example, BMW Motorsport, the competition department of the car manufacturer BMW, Pantone Universe, the inventor of hexachromy, and the Vendée Globe, the famous round the world sailing race. In 2017, the Ice-Watch brand celebrated its 10th anniversary by inviting all its partners and employees to Bastogne (Belgium) to take part in a "Surreal Dinner" organised by Belgian designer Charles Kaisin.

In the same year, Jean-Pierre Lutgen was voted Manager of the Year 2017 by Trends Tendances magazine.

In 2020, Ice-Watch will surprise once again with the launch of its first solar-powered watch. Free as a bird, ICE solar power draws its energy solely from light. Sustainable, clean, infinitely renewable energy! A brand for today, Ice-Watch is gradually responding to today's aspirations with its own values: optimism, accessibility, simplicity and, of course, the cult of colour.

With the launch of ICE solar power, Ice-Watch and its teams are supporting people who want to do something concrete for the planet. The ICE solar power is a way of expressing a commitment to responsible consumption. This collection creates a new "green" segment for Ice-Watch, in tune with the times, while remaining accessible and trendy.

Giving the time in colour and dressing up wrists with pretty, attractive watches gives you ideas. Ice-Watch is happily following its chromatic logic by launching a fashion mantra: "Match your watch". Translation: accompany your watch with a piece of jewellery that resembles it like an alter ego. A bracelet, of course.

Belgian watch brand Ice-Watch is once again showing up where you least expect it. This time, it has chosen to make a splash by taking another step into the world of jewellery. After bracelets with XXL links, its values now shine through in ultra-slim bracelets punctuated with a diamond. The bracelets are made in a planet-friendly way, and the in-store visual concept is a highly eye-catching one, highlighting the diamond bracelet even more by inserting it on a matching translucent disc.

At the end of 2022, the famous Belgian brand Ice-Watch reveals its digital shift with its new ICE digit collection.

Ice-Watch will be expanding its digital ranges: the colourful ICE digit ultra collection, water-resistant to 10 ATM, and the ICE digit retro collection, with its resolutely 1980s look and available in 22 colours. The brand always likes to tell the time in multiple colours !

A major technological breakthrough in 2023: Ice-Watch unveils its new ICE smart one collection. This latest-generation connected watch is accessible to all, offering unbeatable value for money, 3 to 5 days' battery life, IP68 water-resistance and a host of functions !

And the success continues !

Finally, nearly 5 million active fans on social networks such as Facebook, Instagram, Snapchat, Twitter, Pinterest,  Youtube and TikTok reinforce the brand's constant success and durability, always very dynamic and innovative. 

ICE-WATCH has become an essential reference in watchmaking worldwide.

Slogan : Change. You can.