Created by the Belgian Jean-Pierre Lutgen, end of 2006, and distributed all around the world market since 2007, the ICE-WATCH watch, international, intercultural and intergenerational, has established itself as a must have accessory to wear and offer.

As part of the entry-level segment and with multiple styles (colourful, trendy, sporty, fashion, elegant, vintage, minimalist, glamorous, urban), ICE-WATCH watches appeal to a wide audience, from the very young to the elderly, and perfectly adapt to the diversity of activities and tastes of those who wear them. 

The ICE-WATCH brand enjoys high visibility. Its collections have generated multiple product placements on the international music scene: David Guetta, The Black Eyed Peas, Katy Perry, No Doubt, Jason Derulo, Avril Lavigne, Jennifer Lopez, Robin Schulz as well as in sports circles with champions Philippe Gilbert, Marco Wittmann, Florent Manaudou, Eden Hazard. The brand also boasts a beautiful television audience thanks to the charming Belgian Tatiana Silva, who makes the rain and sunshine on TF1. 

In addition, more targeted and collector models are emerging through partnerships and prestigious co-branding with, for example, BMW Motorsport, the competition department of the car manufacturer BMW, Pantone Universe, the inventor of hexachromy, and the Vendée Globe, the famous round the world sailing race. In 2017, the Ice-Watch brand celebrated its 10th anniversary by inviting all its partners and employees to Bastogne (Belgium) to take part in a "Surreal Dinner" organised by Belgian designer Charles Kaisin.

In the same year, Jean-Pierre Lutgen was voted Manager of the Year 2017 by Trends Tendances magazine.

In 2020, Ice-Watch will surprise once again with the launch of its first solar-powered watch. Free as a bird, ICE solar power draws its energy solely from light. Sustainable, clean, infinitely renewable energy! A brand for today, Ice-Watch is gradually responding to today's aspirations with its own values: optimism, accessibility, simplicity and, of course, the cult of colour.

With the launch of ICE solar power, Ice-Watch and its teams are supporting people who want to do something concrete for the planet. The ICE solar power is a way of expressing a commitment to responsible consumption. This collection creates a new "green" segment for Ice-Watch, in tune with the times, while remaining accessible and trendy.

Giving the time in colour and dressing up wrists with pretty, attractive watches gives you ideas. Ice-Watch is happily following its chromatic logic by launching a fashion mantra: "Match your watch". Translation: accompany your watch with a piece of jewellery that resembles it like an alter ego. A bracelet, of course.

Belgian watch brand Ice-Watch is once again showing up where you least expect it. This time, it has chosen to make a splash by taking another step into the world of jewellery. After bracelets with XXL links, its values now shine through in ultra-slim bracelets punctuated with a diamond. The bracelets are made in a planet-friendly way, and the in-store visual concept is a highly eye-catching one, highlighting the diamond bracelet even more by inserting it on a matching translucent disc.

At the end of 2022, the famous Belgian brand Ice-Watch reveals its digital shift with its new ICE digit collection.

Ice-Watch will be expanding its digital ranges: the colourful ICE digit ultra collection, water-resistant to 10 ATM, and the ICE digit retro collection, with its resolutely 1980s look and available in 22 colours. The brand always likes to tell the time in multiple colours !

A major technological breakthrough in 2023: Ice-Watch unveils its new ICE smart one collection. This latest-generation connected watch is accessible to all, offering unbeatable value for money, 3 to 5 days' battery life, IP68 water-resistance and a host of functions !

And the success continues !

In 2024, a new look with the ICE boliday models and the launch of the Swiss Made watch brand WachPeople by Ice-Watch which ushers in a new era : luxury for everyone.

Finally, nearly 5 million active fans on social networks such as Facebook, Instagram, Snapchat, Twitter, Pinterest,  Youtube and TikTok reinforce the brand's constant success and durability, always very dynamic and innovative. 

ICE-WATCH has become an essential reference in watchmaking worldwide.

Slogan : Change. You can.

All ICE-WATCH products are covered by a 2-year local warranty against defects in materials and workmanship. The guarantee takes effect on the delivery date of the item, justified by the accompanying document, i.e. the guarantee coupon, duly completed with date of purchase, watch reference and store stamp, located in the ICE-WATCH box or case, which we ask you to keep carefully. 

This warranty covers all parts except the battery, bracelet and glass. We are not liable for damage caused by the possession or use of the watch, damage due to improper maintenance, non-compliance with the operating instructions or normal wear and tear. 

In the event of failure of the watch due to a material or manufacturing defect, please return the watch to ICE-WATCH Genève with the completed warranty coupon (date of purchase, watch reference and store stamp). This limited warranty is void if the defect is due to improper or inappropriate use of the watch.

Note : an ICE-WATCH watch, repaired or replaced under warranty, will benefit from the remainder of the warranty period, calculated from the original purchase date of the watch; whether your watch is repaired or replaced, the warranty period is not extended.

Any watch from the Flagship ICE-WATCH Genève may be exchanged for another watch of different size, colour and model, provided that it is in its original packaging and accompanied by the duly completed guarantee. 

There is no time limit for exchange if the purchase is made at the Flagship ICE-WATCH in Geneva.

On the other hand, for any purchase on the online shop the return is 14 days after receipt of the goods.

The exchange can only take place once.

Refunds are excluded. 

See also "Gift voucher? Gift-card ?"

It may happen that, during the exchange, you do not find the desired watch or that it is not available; in this case, ICE-WATCH Genève will issue a gift voucher in exchange for the watch and of equivalent value.

In-Store, gift voucher :

You would like to offer an ICE-WATCH watch but you are afraid of getting the wrong model: make your purchase without worry since an exchange is always possible; otherwise, choose a gift voucher for the amount of your choice.

In-Online Store, gift-card :

You can use the gift-card as a means of payment for all products in the Online Store : give the code at the checkout to redeem your gift card.

You can also share the gift card with the recipient by sending them the email you received or copy the gift code and our store address to share via any email application.

If you purchase several gift cards, they cannot be combined for the same purchase. You can only enter one gift card code at a time. Gift cards cannot be combined with promotional codes and cannot be refunded in cash.

Your gift card is neither exchangeable nor refundable, even partially, for any reason whatsoever (including theft, loss, damage or expiration).

The watch reference is written at the top on the back of the steel case.

The watch is part of a category and a collection in which each model has a specific name; it is the names, sizes, colours, etc., that distinguish each model in the collection. 

Categories :

• Ice-Watch 
• ICE
• ICE digit
• ICE smart
• ICE solar
• Jewellery

Example : ICE flower - Grey leaves (Reference 020515)

Category : ICE / Collection : flower / Model : Grey leaves / Size : M / Colour : grey

AMOLED, for "Active-Matrix Organic Light-Emitting Diode", refers to screens that use an active matrix (allowing each pixel to be controlled independently of the others) and OLED (organic light-emitting diode) technology.

AMOLED screens consume much less energy than LCD screens; they control each pixel, which means they are only switched on when they need to be, reducing energy consumption and freeing up your battery for more important tasks.

The IP (protection index) is an international standard set up by the International Electrotechnical Commission (IEC). It is made up of 2 numbers and tells the user how waterproof the device is.

1st number : protection against solids 

2nd number : protection against water intrusion

IP 68 = totally dust-tight and protected against immersion according to the manufacturer's specifications.

"ATM" is the abbreviation for "normal atmosphere". It is a pressure unit that indicates the tightness of a watch. 

The BAR (bar symbol) is a unit of measurement for fluid pressure. This unit has the advantage of being close to the atmosphere (average atmospheric pressure at the sea surface). 

Physical data: 1 BAR = 0.986923 ATM --> 10 BAR = 10 ATM = 100 m

In practice, a watch bearing the 3 ATM mention is "water resistant 30 m", which means that it is water resistant, but it is not possible to swim with it, the pressure exerted during swimming being higher than that which can be supported by the case. This activity is permitted with a 10 ATM watch (water resistant 100 m); diving is only possible from 20 ATM.

Below are the different sealing bearings: 

• Waterproof: perspiration
• Water resistant 3 ATM: hand washing 
• Water resistant 5 ATM: bath or shower 
• Water resistant 10 ATM: sports swimming / water sports
• Water resistant 20 ATM/30 ATM : snorkeling

ICE-WATCH watches are not suitable for diving sports.

The bezel of the diver's watches is used to indicate the immersion time. Simply turn the bezel to adjust the zero number on the minute hand at the time of immersion to know, as you dive, the number of minutes elapsed underwater and therefore estimate the oxygen remaining in your cylinders.

The bezel is generally unidirectional to limit errors due to unintentional handling of the bezel during diving.

Note : ICE-WATCH watches are not intended for diving sports

Your watch must of course be water resistant (view waterproof explanatory table)!  

Before going into the water, check that the crown and push-pieces on your watch are properly closed; screw the crown back on tightly if it is equipped with a screw crown. Do not handle them while in water.

Thermal shocks or large temperature variations can accelerate the normal aging of the seals that provide the seal. Water condensation under the watch glass or on the dial indicates that the watch is no longer waterproof. Water infiltration or humidity can cause significant damage or anomalies.

Avoid any contact with water and give your watch to a professional as soon as possible for repair.

To use your ICE-WATCH stopwatch correctly, set it, choose the starting position, reset it (if, for example, the stopwatch hand does not return to its starting position after the button is activated), consult the operating instructions here

To adjust the steel strap of an ICE-WATCH watch, watch the video, which shows you how to proceed, by clicking here

The silicone strap can be gently cleaned with a used toothbrush, water and a little soap. Regularly maintained, the strap of your ICE-WATCH watch will retain its brilliance and colour.

The strap of your ICE-WATCH watch is damaged, worn or broken. You have the possibility to replace it.

Take your watch with you (to allow you to take note of the size and colour of the strap required) and contact your ICE-WATCH point of sale, which will provide you with the strap for your watch. If it is not available, it will be ordered. You will be notified as soon as it is received in the store.

The loop on your ICE-WATCH watch is damaged or you have lost it. You have the possibility to replace it.

Take your watch with you (to allow you to measure the size and colour of the required loop) and contact your ICE-WATCH point of sale, which will provide you with the loop corresponding to the strap of your watch. If it is not available, it will be ordered. You will be notified as soon as it is received in the store.

The mineral glass of your ICE-WATCH watch has been accidentally damaged, cracked or broken by an unfortunate impact or fall. We are sorry about that. Fortunately, the glass can be replaced without further replacement. 

To do this, please go to the nearest ICE-WATCH point of sale, which will ship your watch to the factory for replacement of broken glass.

Salt water, acidity of perspiration, perfume and chemicals attack the joints and reduce the duration of the seal. That is why we recommend that you have all the elements that contribute to waterproofing examined regularly to ensure that they are intact and in good condition: the crown, pushers, glass, seals.

After-sales service (such as changing batteries, bracelets, bystanders, replacing broken glass, etc.) is provided at all ICE-WATCH brand outlets. Consult the ICE-WATCH store location page to find the store closest to your home.

Note : if your ICE-WATCH watch is still under warranty, it is essential to attach the completed warranty coupon to your watch when it is processed for repair.

Feel free to  contact ICE-WATCH Genève by phone or e-mail !